Merchant discount infrastructure for VOW commerce

Every merchant sells the same top products. None of them own the discount layer. PriceEdge does.

Let customers choose their own discount at checkout by staking VOW and redeeming the discount in vow dollars, displayed as v$10. You keep the margin logic, capture loyalty, and still settle orders by card or stablecoin.

v$-native Discounts displayed as branded store credit
Card + stablecoin One checkout flow, two payment rails
Customer-led Shoppers decide how much discount to unlock

How It Works

The store sets the rules. The customer picks the discount.

PriceEdge sits between product price and final payment. The merchant defines discount bands, the customer stakes VOW to unlock a chosen discount, and checkout settles in fiat rails or stablecoins.

01

Stake to unlock v$

Customers deposit VOW into a staking flow and receive the right to claim a matching amount of merchant-facing v-dollars at checkout.

02

Customer chooses the discount

Instead of a fixed coupon, the shopper selects how much discount to use on that order within the merchant’s allowed range.

03

Merchant accepts cards or stablecoins

Final payment can be completed with normal credit cards or with stable assets like USDC and USDT, keeping conversion friction low.

Discount Engine

Make discounting feel earned, not sprayed across the whole catalog.

This example shows the kind of programmable checkout experience merchants can offer without handing pricing power to marketplaces or generic coupon networks.

Interactive merchant scenario

Discount unlock simulator

v$10 unlocked
500 VOW Higher stake = larger available discount band
v$10 Displayed at checkout as store-denominated value
Cart value $120
Customer pays $110
Margin preserved by rules Protected

Why merchants care

  • Turn generic discounts into a loyalty product customers opt into.
  • Let high-intent buyers self-segment without retraining the catalog.
  • Create a reusable discount wallet that moves across campaigns and SKUs.

What shoppers see

“Use v$10 on this purchase” feels clearer than token math. The user sees a straightforward discount line, not a crypto interface.

Merchant Stack

Built for brands that want retention, conversion, and pricing control.

Campaign controls

Set the products, collections, customer cohorts, and discount bands that can be funded through PriceEdge.

Checkout layer

Present discounts as friendly v$ balances while keeping settlement logic compatible with your existing storefront and PSP stack.

Loyalty moat

Merchants using the same top products finally differentiate on the discount experience, not just the list price.

Payment Rails

Meet shoppers where they already pay.

PriceEdge lets merchants settle the final order amount via traditional card rails or stablecoins, while the discount itself is represented in v$.

Card

Credit cards

Keep mainstream checkout conversion with card acceptance and familiar authorization flows.

USDC

Stablecoin checkout

Accept stable assets from crypto-native shoppers who want instant, transparent settlement.

v$

Discount clarity

The discount lives in merchant-branded v-dollars so the checkout copy stays intuitive and the value proposition stays obvious.

Merchant Pilot

Own the discount layer before everyone else does.

PriceEdge is for merchants who want to turn VOW-backed demand into a branded, programmable savings system that boosts retention without racing to the bottom on price.

Merchants sign up once, receive an API key, and then use a single canonical endpoint: POST /api/invoice.

Need hands-on help? PriceEdge also offers consulting for merchant onboarding, checkout integration, discount-rule design, and stablecoin operations.

Open Merchant Signup